Rebekah Jerram
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Rebekah Jerram
Kindness is contagious – The simple fundraising strategy of a small charity
by Rebekah Jerram
Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy.
Read moreAbout the author
Rebekah (Bekah) Jerram (she/her) began her events fundraising career in 2018 at a heritage railway, securing the Warner Brothers Polar Express experience and attracting 40,000 attendees and raising over £100,000 in year one. Bekah later joined Yorkshire Cancer Research as an event officer and was promoted to community and events fundraising manager in 2022. She organises various campaigns and events, notably the Tour De Walkshire in 2022. This virtual event raised £150,000 – surpassing its £50,000 target and becoming one of the largest fundraising events in the charity’s history.
